Increased member conversion (~30%) by redesigning the funnel, increased lead conversion (~60%) by adding value props pre-sign up, and reduced checkout abandonment rate (0.5%) and involuntary churn (2.5%) by integrating Stripe to enable express pay options and a digital wallet.

Beta launched a conversion funnel in order to begin accepting new clients using their insurance plans to cover the cost of services.

Increased lead conversion (~30%) by creating a templatized landing page, questionnaire, and results page for the SEO team offering free online assessments for potential clients. Results are from the launch of the first 3 assessments (ADHD, Anxiety, and Depression).