A full-stack product designer specializing in lead conversion, product innovation, and design systems, with nearly a decade of experience across diverse industries turning user insights into growth-focused, scalable experiences.
2023
Cerebral
Increased member conversion rate (~30%) by redesigning the web conversion funnel to be more personalized and human-centric.
2024
Cerebral
Beta launched a conversion funnel in order to begin accepting new clients using their insurance plans to cover the cost of services. (27% conversion)
2023
Calibrate
Implemented a survey system as a feedback loop to ensure accurate records and program efficacy (93% first-month completion rate).
2022
Homeward
Revamped the mobile app’s post-purchase onboarding, reducing refund rates by 35%, third-party tool reliance, doctor appointment rescheduling by 15%, and inbound support inquiries by 28%.
2021
Homeward
Generated ~$2 million in one month by leading the design and introduction of a new product offering called Backed By Cash that strengthened homeowners' offers with a cash backup.
2020
Fjord x DOED
Led the creation of the FAFSA mobile app and web redesign. Boosting completion rates by 4.6% (20M+ submissions), reducing corrections by 2.3%, and improving accessibility for 75% of users.